​LaToya 'Toi' Powell is a multidisciplinary artist, author, singer, creative holistic wellness coach, Certified Professional Coach (CPC), fortune 500 creative project management leader, creative strategist and folklorist. She is also the proud founder of The TOI House, LLC—a creative hub dedicated to storytelling, digital innovation, and artistic empowerment. Her nickname, TOI, stands for Take On Innovation—a philosophy that fuels her work in digital storytelling, creative strategy, and immersive art experiences. She blends traditional storytelling with emerging technology. Using "The Hatari Passage" — a complex statute of philosophy that she created for her lore, LaToya fuses these principals into her coaching, educational courses/classes and gardening clubs at her local YMCA. AI design, multimedia, and interactive experiences are also used to craft thought-provoking narratives that evolve with the digital landscape.

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With over 20 years of experience in pharmaceutical digital advertising and project management, LaToya has led large-scale creative campaigns for Fortune 500 companies, guided artists through brand-building and strategy, and cultivated spaces where technology and creativity merge seamlessly. As an advocate for mental health, DE&I, and creative empowerment, she ensures that both her work and platform amplify underrepresented voices.

 

As a Certified Professional Coach (CPC), Toi brings formal, credentialed expertise to her transformational coaching practice — holding space for clients to move through life's most defining transitions with faith, clarity, and intention. Her coaching style is anchored in the Rest • Release • Reset framework and grounded in spiritual healing through creative processing and gentle "spiritual breakthrough," drawn from her own deeply personal journey. Through a Christ-led discipleship approach and partnership with churches, her spiritual courses in holistic healing reflect her highest purpose and her devotion to her Lord and Savior Jesus Christ. LaToya's ICF coaching certification is currently in progress.

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Drawing inspiration from the The Holy Spirit, Toi embodies the spirit of rising, reinventing, and creating from the ashes of experience, trials and tribulations by way of God's grace, mercy and love. But equally woven into her work is the pink "Dreama's Rose™, a sacred symbol of love, creativity, healing, and divinity. The pink rose, a recurring motif in her artistic universe called The Realm of Orgon, represents spiritual connection, the blooming of self-awareness, and the courage to embrace one’s true creativity and spiritual gifts from God. It is a signature code in her work, a visual thread that ties together her storytelling, design, and artistic philosophy.

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Her current project includes Ballroom on Tower Street: A Tale of Impossible Possibilities, a multi-media and book series currently in progress with our protagonist named Dreama™ who is also LaToya's muse in her expansive transmedia storytelling universe, and the continued expansion of Dreama’s Wellness™ rest tools for the dreamer in all of us, which bridges creative storytelling with holistic well-being.